Peel needed a brand and web presence that could hold up in investor meetings — then stakeholders made a hard pivot halfway through. Six months later, $9M closed.
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If your brand doesn't reflect the work you're doing, you're losing trust before the conversation starts. I work with biotech startups, nonprofits, and mission-driven teams that can't afford that.
Evoke Canale set out to digitize a PDF process — but the original flow asked users to memorize a list and recall it at the end. One UX audit changed the approach entirely and converted for 37 clients.
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Through an iterative process across projects, I kept seeing the same issue — teams aligned on the work but not the audience, so projects drifted late and pivoted hard.
4DMT needed a patient-facing microsite under tight budget and timeline pressure. The persona work meant we weren't starting from scratch — we knew the audience going in and the process was seamless, leading to a speedy launch.
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Rady School needed a stronger UC San Diego affiliation to attract students, while navigating campus approval for a rebrand. A research-backed strategy turned skepticism into approval and drove growth.
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"The way you take initiative — continuously finding new techniques or inspiration is great. You shared interesting findings or resources and tools for the team that were valuable to us all."
I've helped teams close funding, launch with confidence, and build brands that earn trust. If you're ready to move forward — or just need to talk through where to start — let's connect.