Great creative needs a leader

Not every business needs design full-time.

Some teams have no one who owns design. Others need a senior creative who can run with it, no hand-holding. You don't need another hire — you need part-time creative direction: someone senior who can step in, set direction, and stay involved.

Strategic Brand Partner
Creative Operations
Creative Direction
Growth Support Services

What Growth Support Includes–

Whether you need a senior creative in the room, systems that make your team better, or someone who can do the work alongside them, these services flex with where you are. You set the monthly commitment, and the value compounds the longer we work together. That's the benefit of hiring the same person every time.

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Strategic Brand Partner

You come to me for the brand — building one from scratch, rebranding, or evolving what you have. Then I stay on to roll it out, integrate it across the team, and build what comes next: sub-brands, campaigns, the work that keeps a brand moving without losing itself.

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Creative Operations

The systems behind the work make great work possible. Working with your team, I learn how you operate and what you need. An iterative process builds better workflows, stronger collaboration, and smarter handoffs — the foundation for great results.

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Creative Direction

Strategic leadership and execution from one person means more time for you. I'm a creative director who loves to get my hands dirty — UI/UX, brand design, decks, illustrations, collateral. I art direct the team and dig into the ad hoc work that needs a senior eye.

growth design process

Growing your business by knowing it inside out

01

Spotting the Gaps

02

Building Systems

03

Aligning the Team

04

Driving the Business Forward

More than the metrics

"Brooke's designs brought the professionalism of the school together with the culture and vibrancy of San Diego."

Jay Bryant
Director of Graduate
Admissions & Recruitment
Case Studies

Design that gets results

Personas built more clarity, fewer surprises

Through an iterative process across projects, I kept seeing the same issue — teams aligned on the work but not the audience, so projects drifted late and pivoted hard.

3 icons: a nurse, a sparkling pencil, and a person with a CV document.

3

Personas created to help guide design decisions

$30K+

The client's vision, kept in focus for everyone

4

Patient sites booked based on persona research

7

Days ahead of schedule, built on the research that came before it

4DMT needed a patient-facing microsite under tight budget and timeline pressure. The persona work meant we weren't starting from scratch — we knew the audience going in and the process was seamless, leading to a speedy launch.

View case study

9%

in targeted applications after research-driven rebrand

Rady School needed a stronger UC San Diego affiliation to attract students, while navigating campus approval for a rebrand. A research-backed strategy turned skepticism into approval and drove growth.

View case study

4

Brand phases executed in 25 months

4

Designers led and mentored through execution

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Campus-wide approval won through research

Growth is easier with the right creative partner.

Let's figure out what clarity looks like for you.

I've helped teams close funding, launch with confidence, and build brands that earn trust. If you're ready to move forward — or just need to talk through where to start — let's connect.