UC San Diego
2017 Commencement

The 2017 Commencement Ceremony, featuring the Dalai Lama as the keynote speaker required a complete collateral overhaul; from on campus promotional collateral to event-specfic environmental design.

Collateral Creation

Project Goals
  • Promotional commencement collateral should compliment the Dalai Lama marketing.
  • Evergreen branded materials should be used for environmental event design for longevity.
  • Wayfinding signage has to be clear and recognizable.
Collateral Creation
On Campus Promotional Banners

Leading up to commencement on campus materials were created to get the students excited.

Collateral produced:
  • On Campus Pole Banners
  • On Campus Parking Garage Banners
UC San Diego Commencement Pole Banners
Parking garage banner
Commencement Environmental Design

Evergreen branded elements were created to create a consistence experience and communicate important directional cues; all of which are still used for UC San Diego commencement ceremonies.

Collateral produced:
  • Step and repeat bleacher backers
  • 4-sided wayfinding kiosks
  • UC San Diego branded photo backdrops
UC San Diego Commencement Environmental Design
UC San Diego Commencement Environmental Design
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