Real Scientific Hemp Oil Branding

HempMeds, the parent brand of Real Scientific Hemp Oil, wanted to rebrand their CBD products to be sold through retail channels.

Brand Discovery | Logo Creation | Visual Guidelines | Packaging Concepts

Brand Discovery

Background

HempMeds completed market research and provided a presentation.

Classy, miminalsitc and luxury were provided as core adjectives.
Aesthetic direction were small, minimal beauty care packages and a “Castles and Courtyard” theme.
Retailers targeted include: spas, wellness stores, natruropaths, alternative treatment centers

Insight

When brainstorming and looking for inspiration, Chanel kept coming up as an aspirational brand. That paired with the European theme, a clean sophisticated logo and apothecary, small labels accounted for targeting the anticipated market.

Goals

Create a clean, minimal and sophisticated logo that included both “RSHO” and “Real Scientific Hemp Oil”
A label and color system that supported the different type of products including the “green”, “blue” and “gold” levels of CBD.
Concept labels needed to be small, based on the European theme and placed on amber glass packaging

Logo Creation

Logo communicates to both the clinical audience and the luxury, European theme. Swiss design inspiration appealed to the science aesthetic and luxe, castle and courtyard theme led to the delicate, thick/thin serifs influenced by Chanel No5.

Moodboard + Adjectives

Visual Guidelines

Luxury and alternative medicine are blurred together in this color blocked, apothecary aesthetic.

Brand elements Included:

Type styles including a luxurious serif for headlines, and a typewriter font for the apothecary labels.
Jeweled tone color swatches along with label color guidelines
Icon system for the capsule products