Background
To find a new campaign concept that would advertise the ranking results including the best MBA in San Diego and top 10 U.S. business schools in entrepreneurship. Project included a brainstorm sprint, user testing and deliverables for both digital and outdoor media, email marketing drip campaign and matching collateral.
Insight
Through the brainstorm sprint we had plenty of ideas of what the student’s found valuable and decided on “we are” theme. For different markets we could fill in 3 “We are” statements that spoke to a specific audience.
Goals
- Invest resources into finding an effective messaging and visual to make the most impact of dollars spent.
- Start implementing UC San Diego brand elements to create a visual partnership.
- Focus on advertising on U.S. channels to increase domestic applications.