Dalai Lama Public Event
at UC San Diego

The Keynote speaker for the 2017 UC San Diego Commencement ceremony was the Dalai Lama. Since it was such a big draw there were 2 events - one for the class of 2017 and a public event the day before.

Advertising    |    Collateral Creation

Advertising

Taking visual design direction from the Commencement landing page, marketing materials were produced with a consistent look to create exposure for the event.

Digital Marketing:
  • Facebook Ad
  • UC San Diego events pages
  • Google Questionairre header
  • Ticketfly Event Site
  • Printable Ticketfly Event
Dalai Lama Digital ads
Ticketfly printed tickets
On Campus Marketing:
  • Animated marquee banner outside the Price Center, a student center
  • UC San Diego inner-campus bus banners
  • Posters in dining halls and the campus gym
Animated Price Center marquee
On Campus Poster
Event Marketing Results
25K
People in attendance for both the Public Address and Commencement Keynote.
Public Event Sold Out Weeks Before
Collateral Creation

Event collateral was created with the same look, and the inclusion of illustrated Tibetan Buddhist symbols.

Collateral Included:
  • Stage backdrop
  • Photo backdrops
Stage backdrop
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